Those of you who wish to vote in the ICAEW Council elections need to be aware that:
Voting closes at 12:00 BST on 2 May.
Candidate statements can be downloaded via this link.
Did anyone receive a pack of ICAEW rebranding marshmallows?Received in the post, promoting @icaew rebranding: decorated marshmallows. How much has this exercise cost? pic.twitter.com/F3NhzEVNSA— lauradragon (@lauradragon) April 11, 2017
Oh, and I am still waiting for the ICAEW to email me the logo (as I cannot find it or download it from their brand page!).@Goonerreed P/t employee so assume that's why I've been honoured but not happy about my sub being spent this way. They cost £15 online.— lauradragon (@lauradragon) April 11, 2017
"Oh, and it seems, as yet, you can't actually access the logo to download it (you can just access the descriptions and images of it)."Having wasted an inordinate amount of time in messaging the ICAEW backwards and forwards about this, I am no closer to being able to find (let alone download) the black/red logo.
Our new brand is here!
After over a year of planning, ICAEW has a new look. We hope you like it.This change will differentiate us in a global marketplace, ensuring that we stand out from the crowd. It also supports our vision of a world of strong economies − where people can trust data, leaders can make good decisions, public finances are transparent and businesses are accountable.We have a member and firm logo which you can use on your own stationery and marketing materials (subject to membership regulations). Using the ICAEW logo reminds people that you are a member and therefore have the knowledge and ethical standards that they would expect. It also links you to ICAEW, a respected, international organisation that supports you throughout your career.You will find the new logo at icaew.com/logo, along with guidelines on how to use it.Vernon Soare
Chief Operating Officer
One in eight banks say it is difficult to progress in their careers without "flexing ethical standards": https://t.co/U8kH7Hnktc via @FT— Sally Percy (@SallyPercy) March 14, 2017
'We can confirm we are updating our new brand, the first major brand refresh since 2005, and we will unveil it in April. We won’t be changing our name and will continue to be known as ICAEW.'Would loyal readers care to reveal how much the rebranding will cost them (wrt letterheads, cards etc)?
"Making Tax Digital (MTD) is the most fundamental change to the administration of the UK tax system for a generation. The way in which businesses, landlords, individuals and tax agents interact with HMRC is being revolutionised.Good luck everyone!
As we move from consultation to education and implementation, the latest guidance and analysis is available from ICAEW experts to support members and the wider public."
"Our marketplace has changed considerably since ICAEW was first formed in 1880 – we now have global markets, digital communication and more competition than ever before. So we need a strong, distinctive brand to clearly position ourselves, differentiate ICAEW from competitors and support our future growth.The logo change in 2007 cost £65K, I wonder how much this has/will cost?
After a year researching our brand with key stakeholder groups, we have taken on board all their comments and feedback to produce a new brand that will ensure we remain modern and relevant to all our audiences. We believe that this new, revitalised brand will help us to:
The April edition of economia will feature the new brand and yes, you should notice the difference! We will be changing many of our materials straight away so any letters, emails or other communications you receive from April onwards will look different. So will this website.
- be a leader in a world of strong economies
- support our future strategic aims
- take the ‘best of the old’ and point it to the future
- unite the diversity of the institute
- recognise the range of demands of all stakeholders.
You will be able to use the new member or firm logo on your own stationery and marketing materials (subject to membership regulations). You won’t have to make changes straight away; you can use the new logos from April but have until the end of 2018 to adopt the new identity."